Geotab Named Winner of NAFA’s 2025 Innovations Showcase at I&E

Edison, N.J. (April 30, 2025) – NAFA Fleet Management Association (NAFA), the vehicle fleet industry’s largest membership association, just announced Geotab as the winner of its 2025 Innovations Showcase at its annual Institute & Expo (I&E) in Long Beach, California. Geotab was among 14 companies to present their product launches and innovations in front of I&E attendees.

Through the People’s Choice Award, I&E attendees had the opportunity to vote for their favorite innovation. The award was presented to Geotab, who showcased Geotab Vitality, a groundbreaking solution designed to create safer roads for our customers, drivers, and the communities we live in by motivating them through personalized coaching, gamification, and rewards, leading to safer behaviors, reduced collisions, and lower operational costs.

“NAFA is proud to celebrate the ingenuity and forward-thinking of Geotab, whose innovative solution reflects the future of fleet management,” said Bill Schankel, CAE, CEO of NAFA. “The 2025 Innovations Showcase exemplifies the spirit of progress in our industry, and Geotab’s product stands out as a true game-changer in improving fleet operations and driving efficiency.”

Geotab presented their product alongside 13 other companies within the industry: SaverOne, ABA Technologies, Connex2x, Aeris, Madico, Auto Hauler Exchange, Chevin Fleet Solutions, Slate Auto, Clean Fuels Alliance America, L-Charge, RTA: The Fleet Success Company, Fleetio and Samsara.

NAFA’s annual I&E brings together fleet managers and industry professionals from all across the industry for education sessions, networking opportunities, and a bustling Expo Floor with new products and services.

For more information about NAFA and upcoming events, please visit www.nafa.org.

The 2025 I&E sponsors include Automotive Fleet, Enterprise Fleet Management, FASTER Asset Solutions, Fleetio, Fleetworthy, Geotab, Holman, Honda, Hyundai Motor America, Inspiration Fleet, IntelliShift, LEGEND, Merchants Fleet, Mitsubishi Motor Sales of Canada, Motive, Penske Transportation Solutions, Ram Professional, Reindeer Logistics, LLC, Rexel Energy, RTA The Fleet Success Company, Samsara, Voyager Mastercard, and Wheels, Inc.

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About NAFA Fleet Management Association 

NAFA Fleet Management Association is the membership organization for professionals who manage the mobility requirements of vehicle fleets that include commercial, public safety, trucks, and buses of all types and sizes, and a wide range of military and off-road equipment for corporations, governments, universities, utility fleets, and law enforcement in North America and across the globe. NAFA’s members are responsible for the specification, acquisition, maintenance, repair, fueling, risk management, and remarketing of more than 4.8 million vehicles that drive an estimated 84 billion miles each year. NAFA’s members control assets and services well above $122 billion each year.

For more information, please visit www.nafa.org, and communicate with NAFA on LinkedIn, Facebook, and X.

Media Contact
Keaveny Hewitt
On behalf of NAFA
khewitt@onwrdupwrd.com
919.622.5276