NAFA Unveils New Logo

Princeton, NJ– Monday, January 7, 2008 – NAFA Fleet Management Association today unveiled its new logo, which will serve as the foundation of its visual identity for years to come.

The new logo is comprised of two distinct elements: the NAFA name and the NAFA symbol.  Combined, the two elements embody the soul and spirit of NAFA Fleet Management Association:  Dynamic, Confident, Optimistic, Honest, and Real. 

The NAFA name is our promise.  Its strong, bold presentation represents our heritage and the confident approach to the way we conduct business.  The name clearly delineates NAFA as the association for the entire fleet management profession. It personifies that we are “Fleet Solutions for Fleet Professionals.”

The NAFA symbol, or “swoosh” below the name, represents not only the obvious roadway on which all our members’ fleets conduct their business, but more importantly shows the association’s movement in to the future. 

“When members, affiliates, and the fleet industry see our logo, they will recognize the mark as something they have previously known and associated with NAFA,” said NAFA President Gayle Pratt, Manager of Purchasing and Fleet Services, Ecolab, Inc.  “Similarly, when customers see our logo on a brochure or printed piece, they know that the services provided will be consistent with characteristics and qualities with which they have become familiar.”

NAFA has set quality and characteristic standards that must be upheld when using the logo.  Please visit the NAFA website or contact Joanne Marsh, NAFA’s Director of Marketing & Communications, for a complete set of standards.

The NAFA logo is a registered trademark and cannot be used without NAFA’s express consent. 

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